Why Skechers Selected Algeria for Its First Factory in Africa and the Arab World

Officials from the global American brand Skechers and its Algerian partner Tradifoot agreed that selecting Algeria to host the company’s first manufacturing plant in Africa and the Arab world was far from coincidental. The decision was driven by improvements in the country’s business climate, a more favorable investment environment, and Algeria’s strategic geographic position, which enables it to serve as an industrial and export hub for African, Arab, and even European markets.

Both parties emphasized that the project reflects a shared vision centered on strengthening local production, increasing national integration rates, and opening new opportunities for exports beyond Algeria’s borders.

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