For these reasons, Boualem Sansal’s new book marketing failed in France!

It seems that Boualem Sansal’s latest book, titled “The Legend,” did not convince many French people, despite the huge sums of money poured into the literary work by the far-right billionaire Vincent Bolloré, along with the massive advertising campaign it received and the extensive media coverage provided by the billionaire’s empire. Nevertheless, the book’s sales remain limited.

According to the newspaper “Le Canard Enchaîné,” Sansal’s book sold only 15,000 copies in its first week. Compared to the sales achieved by former French President Nicolas Sarkozy’s book, “Prisoner’s Diaries,” Sansal’s numbers appear very modest.

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